Blog Soulful Business

Guest :: Tips For Writing a Persuasive About Page For Your Website

Written by Alison Morgan, Relauncher

dating an athlete instagram About Alison

Alison is Director of Relauncher; a source for health and wellbeing solutions.  Alison is an expert Business Coach, creator of the Australian Health and Wellness Networking Events and Industry Blogger:


Writing a persuasive you can look here About page for your website is a fundamental step in creating a fabulous site. Your About page is one of the most highly visited pages.  It’s where your new visitors click to find out what information about your site. additional reading  

The About page can also be quite difficult to craft. Before getting started, it’s important you know your il trading di opzioni binarie funziona vision, this page unique proposition and is it cheating if you're not dating target market.  Once you’ve defined these key areas, you’ll then be able to write the content in a clear concise manner.

köpa Viagra Örebro Below are my top tips for creating a persuasive About page for your website:

Know your vision, unique proposition and target market. Once you have it clear in your mind (and on paper), you can then begin writing.

Explain succinctly about your business / website in 2-3 sentences.

This paragraph needs to tell the reader about your product or service.

more helpful hints Your Bio

A bit about yourself. I’m a big fan of writing a paragraph about yourself, then drilling down into bullet points so the reader can skim the page easily.

Make it compelling!

This page is great for adding some internal linking to key services or your product offerings.  Make sure your links open up in a new window!

Either a service / product shot or a profile shot of yourself. This depends on your business, so have a think about what best suits your website.

Write as you would speak. The words should sound like you!

Less is more.  Always.

Make sure you have breathing space on your page so readers can scan your page and understand your message.  This is why I love bullet points & hyperlinks so much!

  • Reality Checker

Once you’re happy with your About page, set it up on your site. Have a friend give you feedback.

  • Revisit Regularly

Revisit your About Page every few months to make sure it’s still current!

robot binary option speed beyouthriverelauncherJoin myself and Alison at the Be You and Thrive, in business and life workshop in Perth.

You will learn our insider tips to create a fully booked coaching business + still have a life! Whether you are currently in business or looking at starting one…this event is not to be missed!

Full details and tickets available here at:


You Might Also Like